Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its recently introduced Gen4 family of TrueTouch® touchscreen controllers is now in production ahead of schedule. Gen4 delivers industry-best performance in all categories, including the world’s best signal-to-noise ratio (SNR) and unparalleled performance in the presence of all noise sources—the biggest challenge faced by touchscreen designs. Gen4 also has the lowest active power consumption, assisting manufacturers in solving the ever increasing battery life issues common to handheld touchscreen devices.
“Customer reaction to the Gen 4 products has exceeded our high expectations and is expected to set new design win records for our True Touch products,” said Dhwani Vyas, Vice President of Cypress’s User Interface Business Unit. “The ability to build thinner phones with flawless touchscreen performance without additional cost is proving to be extremely attractive to manufacturers. In addition, initial customer production shipments will begin in the first quarter of 2012, ahead of our previous estimates.”
Breakthrough Noise Elimination
The Gen4 family was designed from the ground up to deliver the world’s highest SNR in real world applications. It is the first and only touchscreen IC that delivers built-in 10V Tx to drive the touch panel at 10V. Because SNR is directly proportional to the voltage at which the panel is driven, this feature allows Cypress to offer nearly four times the SNR of the next closest competitor.